• Define the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiences. • Align product goals with organizational priorities, market opportunities, and customer segment needs. • Develop segment-specific strategies that address the distinct needs of individual learners and enterprise, government, and academic partners. • Prioritize new product opportunities and enhancements based on market data, revenue potential, operational readiness, and stakeholder input. • Maintain a portfolio view of offerings to ensure the right balance of growth, sustain, and innovation initiatives. • Own a structured lifecycle approach for assigned products from concept through growth, optimization, and retirement. • Define criteria and governance for identifying nonperforming or redundant products. • Develop and execute sunsetting plans that include customer impact assessment, communication strategy, migration paths, and revenue risk mitigation. • Partner with marketing, sales, learner support, and operations to ensure smooth transitions when products are retired or consolidated. • Conduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segments. • Monitor competitor offerings to inform product differentiation, pricing, and packaging strategies for each audience. • Develop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channels. • Track performance against KPIs, including revenue, enrollments, completion rates, adoption by enterprise clients, renewal trends, and customer satisfaction. • Partner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiences. • Oversee product positioning, branding, and value propositions to ensure market resonance and consistent portfolio storytelling. • Support launch readiness across sales, marketing, training support, and customer success teams. • Work closely with instructional design, content development, and technology teams to ensure product vision and market needs are met. • Collaborate with certification and credentialing stakeholders to ensure alignment with industry standards and credential integrity. • Review product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performance. • Identify and implement enhancements that improve learner outcomes, employer value, and business results. • Stay informed about trends in online learning, certification, professional development, credentialing, and workforce needs. • Recommend innovations in delivery, technology, and business models that address both consumer and enterprise markets.