• Define and communicate the vision and strategy for the CRM portfolio, balancing innovation with legacy product support. • Act as the primary owner of the product roadmap, ensuring alignment with business goals and market trends. • Drive the successful implementation and adoption of the new CRM platform, including migration planning and customer onboarding. • Oversee maintenance and incremental improvements for CRM products to sustain customer satisfaction and revenue. • Lead and mentor two Product Managers, providing coaching and career development. • Collaborate with engineering, design, marketing, and customer success teams to deliver roadmap priorities on time and within scope. • Apply data-driven decision-making to prioritize trade-offs and clarify requirements throughout the agile development lifecycle. • Participate in PI planning, sprint ceremonies, and retrospectives to ensure alignment and execution. • Define success metrics, monitor product performance, and communicate progress to stakeholders and executive leadership.