• Analyze and report on performance data across Paid Social, keep campaigns tracking towards key performance metrics, and prepare regular insights and next steps for internal stakeholders. • Work closely with the Senior Manager of Growth Marketing to help optimize campaigns for customer acquisition and retention, and support new service launches, branding and awareness campaigns, and regional demand goals. • Use various tools such as Amplitude, GTM, and Tableau to ensure accurate tracking and reporting across landing pages and the acquisition funnel. • Set up and monitor A/B tests (across ads, landing pages, audience targeting, etc.), analyze test results, and iterate on successful strategies to scale growth and refine our marketing playbook for Meta. • Support market research efforts by gathering competitor insights and industry trends. Help identify opportunities for growth and potential threats in performance marketing. • Work closely with internal teams (Creative, Organic, CRM, Clinical Operations) to ensure marketing campaigns align with broader company goals, as well as continue to build our relationship with our Meta account partners. • Use performance insights to guide creative strategy and direction for ad copy, landing page copy, static and video creatives, and other performance marketing assets. • Utilize templatized responses to address comments on paid ads, utilizing frameworks for when ad sentiment may be harming the brand’s equity and paid performance.