• Collect, clean, validate, and analyze data from various paid media and digital platforms. • Evaluate channel and campaign performance to identify trends, optimization opportunities, and ROI drivers. • Support marketing attribution efforts, including analyzing conversion paths and informing multi-touch attribution models. • Monitor key KPIs such as ROAS, CAC, CVR, CTR, impression volume, and spend pacing. • Assist in forecasting performance scenarios and evaluating planned investment impacts. • Build and maintain recurring dashboards, scorecards, and reports for the Paid Media team and marketing stakeholders. • Ensure data accuracy, consistency, and integrity across all reports and visualizations. • Communicate findings clearly through written insights, presentations, and data storytelling. • Demonstrate accountability and ownership—show up, take responsibility, and contribute consistently. • Share insights internally to elevate team understanding and inform strategic decision-making. • Work closely with the Paid Media team to understand data needs and deliver actionable insights. • Support media planning initiatives through data-informed recommendations. • Participate actively in team culture: Develop analyses, dashboards, and insights. • Share learnings and elevate visibility across the organization. • Assist in knowledge sharing through documentation, internal training, and communication efforts. • Support broader marketing and analytics initiatives as needed.