• Define and execute a cohesive design vision and strategy across consumer and operator products. • Champion a user-centered design culture, grounded in research, accessibility, and data-driven decisions. • Build and evolve multi-platform design systems (kiosk, mobile, web, operator tools). • Lead, mentor, and grow a high-performing team of product designers and UX researchers. • Create process frameworks for ideation, rapid prototyping, usability testing, and cross-functional collaboration. • Partner closely with Product, Engineering, Hardware, and Marketing. • Own design quality and consistency across all consumer touchpoints. • Oversee concept development, wireframes, interaction design, visual design, and usability testing. • Translate complex hardware-software user journeys into elegant, intuitive workflows. • Work closely with product leadership on roadmap prioritization and long-term experience vision. • Partner with enterprise clients on co-branded UX strategies and white-label engagements. • Advocate for design resources, tooling, and investment that support scale and innovation.