• Own day-to-day administration of the GTM tech stack (CRM, marketing automation, enrichment, routing, and analytics tools). • Manage user access, roles, permissions, and system hygiene. • Maintain data quality, deduplication, and normalization processes. • Monitor system performance and proactively identify optimization opportunities. • Support campaign execution through list management, segmentation, and QA. • Partner with Marketing to ensure accurate campaign attribution and tracking. • Enable Sales with clean account/contact data and efficient handoffs. • Design, implement, and maintain integrations between GTM systems. • Troubleshoot sync failures and data discrepancies across platforms. • Evaluate and deploy automation to improve scale and efficiency. • Partner with Engineering/IT on data warehouse and BI connections. • Build and maintain dashboards for pipeline, funnel, and forecasting. • Ensure consistent definitions and data governance across reporting. • Support BI integration and data requirements. • Create and maintain system documentation, SOPs, and change logs. • Establish and enforce GTM data governance best practices. • Support compliance requirements (GDPR, CAN-SPAM, etc.). • Train end users on tools and processes.