• Develop clear, differentiated value propositions, positioning, and messaging for products and solutions • Translate features into customer outcomes, not buzzwords • Maintain messaging frameworks that scale across personas, industries, and use cases • Own GTM plans for new product launches and major releases—from strategy to execution • Partner with Product, Sales, and Demand Gen to ensure launches land • Define target audiences, personas, and use-case prioritization • Equip Sales with the tools they actually use: pitch decks, talk tracks, battlecards, FAQs, demos, and objection handling • Train Sales and Practice teams on positioning, competitive differentiation, and how to win • Be the “voice of reason” when sales asks for everything • Conduct customer research, win/loss analysis, and market analysis • Track competitors and keep competitive insights current and usable • Bring customer and market perspective into product roadmap discussions • Act as a strategic partner to Product Management, not a downstream order taker • Align with Demand Gen, Content, Brand, and Partners to ensure consistency and impact • Drive clarity across teams