• Architect Multi-Channel ABM: Partner with Sales, Marketing Ops, and RevOps to design and execute high-impact ABM campaigns that drive pipeline against target accounts. • Support Database Segmentation: Own the audience architecture to ensure highly relevant, personalized outreach across our entire database. • Lead Nurture Strategy: Build sophisticated nurture streams that drive thought leadership, deepen content engagement, and accelerate Lead-to-MQL conversion. • Support Tentpole Launches: Launch integrated digital campaigns to amplify our event sponsorships and major content drops, ensuring maximum ROI from our biggest bets. • Help drive Brand Awareness: Execute third-party sponsorships and influencer programs to build authority and engagement within our ICP. • Optimize and Report: Maintain a rigorous focus on performance, constantly reporting on and optimizing programs to meet pipeline targets. • Be a Team Player: Collaborate cross-functionally with Events, Content, and Analytics teams to ensure a unified and friction-free brand experience. • Support Strategy & Budget: Partner with the Director of Demand Generation to forecast campaign spend scenarios and take creative swings that help drive engagement with our ICP.