• Support and continuously improve our Salesforce-enabled Lead-to-Cash processes • Partner closely with various business areas such as Revenue Operations, Finance, Quote to Order, Order to Cash, and Customer Success • Build clear business justifications for Salesforce enhancements • Ensure changes are prioritized and delivered through a structured Lead-to-Cash governance model • Own the intake and review process for Salesforce enhancement requests related to Lead-to-Cash • Evaluate requests based on business value, strategic alignment, urgency, complexity, and capacity • Facilitate prioritization discussions with stakeholders and leadership • Act as the primary business process partner to the Salesforce CoE for Lead-to-Cash initiatives • Monitor key Lead-to-Cash process metrics and business feedback to identify improvement opportunities • Maintain high-level end-to-end Lead-to-Cash process documentation • Communicate enhancement decisions, roadmap updates, and Salesforce releases to business stakeholders