Job Description: Position Overview The Senior Manager of Technology Partner Marketing is a global strategic and operational leadership role responsible for driving co-marketing strategies with our technology partners (ERPs, ISVs), ensuring alignment with global demand programs and indirect sales priorities. This leader will oversee joint go-to-market planning, campaign execution, and performance optimization across strategic partner ecosystems. The role leverages cross-functional collaboration to maximize campaign effectiveness and support the localization initiatives of overarching campaigns. Additionally, the Senior Manager will lead a team of Technology Partner Marketing Managers, ensuring alignment with demand generation goals and consistent execution across regions. This role reports to the Director of Global Partner Marketing. Key Responsibilities Strategy & Planning: · Define and lead co-marketing strategies for technology partners, aligning with global demand and sales priorities. · Focus on priority technology partners, with scalable motions for secondary as needed. Joint GTM Execution: · Lead joint GTM planning with partner sales leaders and ecosystem executives to synchronize marketing calendars, investments, and shared KPIs. Narrative Development: · Translate corporate and solution messaging into partner-ready narratives and “better together” plays. Relationship Management: · Develop and maintain 1:1 relationships with key marketers for priority partners. Campaign Management: · Oversee co-marketing campaign execution, including joint digital activations, events, webinars, executive sessions, content syndication, and thought leadership programs. · Ensure campaigns are executed on time and deliver measurable pipeline impact. Team Leadership: · Lead, mentor, and manage Partner Marketers aligned to technology partner ecosystems, building repeatable frameworks, playbooks, and templates for partner co-marketing execution. Escalation Point: · Act as the escalation point for campaign prioritization, co-branding approvals, and MDF allocation decisions. Performance Management: · Track and report performance across partner campaigns (pipeline contribution, MQLs, MDF ROI) Optimization: · Apply AI and analytics to optimize targeting, budget allocation, and campaign performance in real time. · Maintain feedback loops with partners, Sales, and Field teams to continuously improve joint programs. Qualifications US Base Salary Range: $131,600.00 - $171,100.00 Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression. In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants. Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs. *In no case will your pay fall below applicable local minimum wage requirements .