• Develop and implement a technical SEO roadmap focused on optimizing crawlability, indexability, and structured data to drive organic growth • Own and prioritize the technical SEO backlog, aligning projects with business objectives and ensuring timely execution • Partner with product, marketing, and UX teams to implement SEO best practices across site architecture, internal linking, and user navigation • Manage site performance optimizations, including Core Web Vitals, page speed, and mobile optimization, ensuring a seamless user experience • Conduct regular technical SEO audits using industry tools such as Ahrefs, Screaming Frog, SEMrush, and others to diagnose issues and implement scalable solutions • Stay informed about search engine algorithm updates and adjust strategies to maintain and improve search rankings • Drive AEO and GEO strategies and execution • Utilize tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and other SEO tools to track, analyze, and report on site performance, identifying opportunities for improvement • Develop and maintain key SEO KPIs, dashboards, and performance metrics to assess organic traffic impact • Conduct A/B testing and experiments to optimize SEO hypotheses and ensure continuous performance improvements • Collaborate with product, and development teams to ensure SEO-friendly site architecture and that SEO requirements are integrated into development cycles • Work closely with content teams to optimize on-page content and ensure alignment with search intent and overall, SEO strategy • Lead discussions and provide expertise on JavaScript SEO, server-side rendering, and other complex technical SEO topics • Foster communication and alignment between technical and non-technical stakeholders to promote SEO best practices and ensure SEO initiatives are understood across teams • Manage the implementation of structured data (JSON-LD, Schema.org) to enhance rich search results, supporting entity-based SEO and improving visibility in search engines • Collaborate with content teams to optimize pages for search intent and ensure high-quality, SEO-driven content • Provide leadership in identifying opportunities for site improvement and guide the technical team on SEO initiatives • Act as a subject matter expert, continuously educating internal teams and stakeholders on technical SEO best practices • Lead and mentor junior SEO team members, providing guidance and support in executing SEO tasks and building technical SEO expertise • Lead and manage SEO strategies for multiple websites, ensuring consistency and scalability in technical SEO practices across all sites • Drive Conversion Rate Optimization (CRO) initiatives by aligning SEO goals with user experience improvements and optimizing landing pages for both SEO and conversion performance • Work with analytics and UX teams to identify areas for improvement on key landing pages and drive actions to increase conversion rates while enhancing organic traffic • Demonstrated experience managing and leading SEO teams, guiding both senior and junior team members in achieving goals and fostering a collaborative environment • Proven ability to manage multiple projects and websites simultaneously, overseeing cross-functional initiatives and maintaining high-quality execution.