• Own and evolve a holistic member engagement strategy that drives acquisition, retention, and improved health outcomes across apree health offerings. • Build targeted, outcomes-focused engagement strategies using clinical risk data, social determinants of health, plan status, and demographics. • Set clear, measurable member engagement goals and take ownership of delivering results through targeted, data driven engagement strategies. • Design and launch multi-channel engagement campaigns across digital and offline channels (e.g., app and SMS, email, direct mail, events, webinars, outreach calls, and social media). • Develop and execute B2C social media strategies to drive engagement, brand awareness and acquisition. • Partner cross-functionally with Product, Clinical Operations, Customer Success, Sales, Analytics, Finance, and Customer Experience to implement engagement programs quickly and effectively. • Work closely with designers and creative partners to bring ideas to life—writing content and briefs, reviewing concepts, launching campaigns, and analyzing results. • Measure performance, test and learn, and use data to continuously refine strategy and improve member engagement. • Clearly communicate insights, results, and recommendations to internal teams and client partners.