• Develop, oversee, and manage comprehensive product competitive intelligence, including in-depth analysis of peer products, features, benefits, pricing, and positioning. • Utilize industry data and market insights to inform product design, rate setting, and product enhancement strategies. • Monitor market trends and competitive shifts to proactively identify opportunities and risks. • Oversee preliminary product design activities for new products and updates to existing products. • Guide strategic product recommendations to ensure alignment with business objectives and customer needs. • Identify opportunities for product refinement, repositioning, or retirement as needed. • Identify and direct illustration modifications and enhancements for Life and Retirement products. • Serve as the subject matter expert for illustration platform updates and changes, ensuring alignment between product strategy and system capabilities. • Partner with technology and actuarial teams to ensure illustration accuracy, compliance, and competitive differentiation.