• Own the end-to-end strategy for integrated marketing programs across the customer lifecycle, including: Buyer-need–based programs, Product- and solution-based programs, Account-Based (ABX/ABM) programs, Lead lifecycle and nurture-based programs. • Translate company, product, and revenue priorities into clear program frameworks with defined goals, audiences, messaging themes, and success metrics. • Build repeatable, scalable program blueprints that can be deployed across North America and international regions. • Lead and coach a team of Program Managers. • Partner closely with Product Marketing and Marketing Communications to align programs to positioning, messaging, and go-to-market motions. • Collaborate with Sales, Sales Development and Rev Ops to ensure programs align with sales motions, account strategies, and revenue targets. • Define program-level KPIs across the funnel, including engagement, pipeline contribution, and revenue impact. • Analyze performance trends to inform optimization, prioritization, and future program investment. • Establish program governance, documentation, and processes to ensure clarity, consistency, and scalability.