• Drive revenue by partnering closely with sales to identify and engage target accounts through integrated field programs - including campaigns, regional initiatives, and high-impact experiences • Planning, producing, and executing 3rd party and 1st party events that are virtual and/or in-person • Align internal teams (sales, marketing, customer success, etc.) on goals, expectations, timelines, deliverables, attendee-sponsor list acquisition, event logistics, and performance reporting. • Collaborating with the demand gen team on programs that drive pre-show interest, attendance, and post-show conversion activity and engagement • Own and optimize key performance metrics (pipeline, influenced revenue, conversion rates, net-new contacts) to guide strategy and maximize program performance • Reporting on the impact that field events have on top target accounts, including account engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported. • Aligning with key stakeholders, such as sales and PR to maximize value and accelerate deals • Assist leadership with initiatives and projects, as needed