CRM Manager

Customer Success ManagerCustomer SuccessFull TimeRemoteTeam 501-1,000Since 2009H1B SponsorCompany SiteLinkedIn

Location

California

Posted

21 days ago

Salary

$82K - $140K / year

Bachelor Degree5 yrs expEnglish

Job Description

• Identify and translate business goals into effective CRM marketing strategy and roadmap • Drive the strategy and vision for all campaigns within area of responsibility • Manage and mentor a team of CRM marketing managers helping to prioritize work while seamlessly flexing between player and coach to ensure successful outcomes • Implement and optimize day-to-day processes to increase team velocity • Use data to drive decisions around campaign optimization and performance targets • Cascade campaign metrics, trial data, and best practices to relevant stakeholders • Partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act on opportunities to create broad reaching impact • Map the customer journey and build appropriate segmentation strategies from onboarding through churn mitigation and winback

Job Requirements

  • 5+ years of CRM, lifecycle marketing, and/or digital marketing experience for technology-enabled companies
  • Deep expertise in strategic and technical marketing with an emphasis on email and push channels
  • 2+ years marketing management experience with a proven track record of managing and developing high-performance marketing teams
  • Ability to build and deliver campaigns utilizing CRM tools such as iterable, segment and others
  • Experience building and scaling lifecycle marketing programs across multiple channels such as programs to support app users across mobile and email channels, rewards programs, retention campaigns
  • Knowledge of and hands-on experience working with multiple email service providers (ESPs) and/or engagement marketing tools
  • Experience analyzing data and using insights, market trends, and competitive analysis to inform campaign decisions
  • Experience working cross-functionally within a matrixed organization
  • Experience working on a FinTech, PropTech, or Real Estate industry

Benefits

  • Industry-leading medical, dental, and vision health care plans for employees and their dependents
  • Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
  • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
  • Mental health support
  • Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
  • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
  • Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
  • Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)
  • Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
  • Hackathons and team events across all teams and departments
  • Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
  • Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
  • 401K with 4% company match
  • Be the first to test and benefit from our new financial products and tools
  • Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
  • Disability and Life Insurance with employer-paid premiums

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