Why Estuary Is the Place to Be Join us at a pivotal moment: we’re building the content engine to help define Estuary’s voice in the data/engineering world. As our Content Marketing Manager, you won’t just execute, you’ll invent. You’ll help us tell stories, shape narratives, and grow a community of advocates. At Estuary, you’ll enjoy: Ownership & autonomy: define and scale the content function from the ground up Impact at scale: your work will directly touch brand, demand, product, and community A mission-driven, high-caliber team where curiosity, grit, and high standards win Transparent compensation, equity in the company, and benefits to support your whole life Flexibility: fully remote, asynchronous-friendly, occasional team offsites Your Mission (What You’ll Own) You’ll be the architect of how Estuary’s story gets told. Here’s how: Strategy & Storytelling Develop and maintain a content strategy & editorial calendar aligned with positioning, GTM pillars, and roadmap priorities. Work with leadership to define content themes, pillars, and key message frameworks. Surface and translate technical differentiators, customer wins, and research insights into resonant narratives. Creation & Production Write, edit, and manage high-quality content: blog posts, case studies, whitepapers, ebooks, email campaigns, landing pages, thought leadership, product collateral. Commission and manage external writer/agency partners, ensuring quality, tone, and deadlines Partner with product, engineering, sales, and customer success to co-create content, collate technical inputs, and iterate Ensure all content is strategically optimized for SEO, keywords, and search intent. Distribution & Amplification Own content distribution and syndication strategy across web, newsletters, social, and partner channels Collaborate with demand gen & SEO leads to optimize content for discoverability and conversion. Build and manage relationships with media, influencers, analysts, community leaders, and partners to co-promote and syndicate content. Identify content repurposing opportunities (e.g., turning reports into webinars, podcasts, infographics) Social & Community Lead Estuary’s social strategy (LinkedIn, X/Twitter, YouTube, etc.) — ideate campaigns that spark conversation, awareness, and engagement Monitor performance metrics, run A/B tests, learn fast, optimize Engage directly with our community (forums, Slack, open source channels), encourage UGC, and spotlight voices. Manage and execute content publishing on key channels like LinkedIn, Twitter/X, and technical forums (e.g., Hacker News, Reddit). Metrics & Growth Define KPIs and success metrics (e.g., pipeline influenced, MQLs from content, engagement growth, domain authority) Build dashboards and reporting to show impact and guide decisions. Conduct quarterly content retros and planning cycles — which themes resonated, where to double down. What Success Looks Like (6–12 Months In) A robust, scalable content calendar with multiple content pillars driving new thought leadership Measurable growth in content-driven pipeline and lead velocity Increased domain authority, SEO traffic, and share of voice Expanded social presence (followers, engagement) and community momentum Strong cross-functional alignment such that content becomes a core driver of product launches, sales enablement, and customer retention What We're Looking For Must-haves / Required Experience 4–6+ years in B2B content marketing, ideally in enterprise SaaS, data infrastructure, developer tools, or technical domains Proven track record of turning complex technical topics into explicit, compelling content for multiple audiences (executive, technical, practitioner) Experience owning content distribution, social media, and amplification with measurable brand/pipeline impact Comfortable working across functions (product, engineering, sales, CS) and distilling technical input into narrative form Strong self-starter, hands-on, willing to roll up sleeves and scale systems Comfort with ambiguity and moving fast; ability to juggle strategy + execution Ideally, prior startup experience (you know how to do more with less) Nice-to-haves / Differentiators Experience in the data/analytics/infrastructure space Experience building or growing a content team/function Podcast, video, or multimedia content experience Experience in open source or developer communities Analytics/SEO chops (e.g., proficiency with tools like Google Analytics, Ahrefs, SEMrush) Reporting, Growth & Collaboration Reports to: Head of Marketing Works closely with: Product, Engineering, Sales, Customer Success, Design, and Exec leadership Potential growth path: Lead content (and eventually a small team), content + comms lead, head of marketing What You’ll Love (Perks & Culture) Competitive salary + meaningful equity Flexible work, unlimited PTO Remote-first, async culture In-person retreats/offsites Investment in your growth (conferences, training, tools) A team that values transparency, radical ownership, and learning from mistakes We’re excited to see how you’ll help bring Estuary’s story to life.