Wpromote
We Turn Challengers Into Champions
Director, B2B Media Strategy
Location
United States
Posted
25 days ago
Salary
$134K - $155K / year
Bachelor Degree6 yrs expEnglishApollo
Job Description
• Shape the right channel mix, audience targeting, creative approach, and measurement framework using the latest B2B martech, adtech, and datatech tools.
• Apply proven frameworks to design scalable, high-performing media and data systems.
• Partner with sales and marketing to close the gap between awareness and revenue, speeding up pipeline growth.
• Match the right message with the right audience to move accounts through the funnel efficiently.
Job Requirements
- 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
- Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
- Practitioner-level working knowledge of:
- Analytics tools: GA4, Adobe Analytics
- Tagging & tracking: Google Tag Manager (GTM) or equivalent
- Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
- SEO/content tools: SEMrush, Ahrefs, or equivalent
- Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).
- Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.
- Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.
- Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.
- Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
Related Guides
Related Categories
Related Job Pages
More Director Jobs
Director of Payor Audits
Aeroflow HealthEmpowering Patients, Elevating Healthcare | Your Wellness, Our Commitment
Director25 days ago
Full TimeRemoteTeam 501-1,000Since 2001H1B No Sponsor
Director of Payor Audits leading audit strategies at Aeroflow Health
North Carolina
Senior Director of Data
Dynatron Software, Inc.Dealership Fixed-Ops profit maximizing solutions that integrate Technology, Data Analysis, and Coaching Expertise
Director25 days ago
Full TimeRemoteTeam 51-200Since 1999H1B No Sponsor
Sr. Director of Data leading teams at Dynatron for data strategy
Director25 days ago
ContractRemoteTeam 11-50Since 2024H1B No Sponsor
Clinic Director overseeing veterinary operations for HQHVSN clinics in Austin, Texas
Director, Technology
Eleanor HealthHelping anyone concerned about their mental health or affected by addiction live amazing lives.
Director25 days ago
Full TimeRemoteTeam 201-500H1B No Sponsor
Director of Technology leading Eleanor Health’s technology team
