• Own day-to-day client relationships and deliver high-performing influencer and creator programs across multiple accounts. • Develop and execute influencer strategies aligned with client goals — from campaign ideation to tactical planning. • Lead influencer campaign management end-to-end: sourcing, vetting, negotiating, contracting, reviewing content, and reporting. • Identify and manage influencer and creator partnerships that maximize brand ROI and align with KPIs. • Ensure all influencer and creator content adheres to brand guidelines, creative direction, and FTC compliance (as applicable). • Analyze and report on campaign performance, uncovering insights and optimization opportunities. • Collaborate with Paid Media, Strategy, Creative, and Analytics teams to integrate influencer and creator efforts across the full marketing funnel. • Stay ahead of platform and influencer trends across TikTok, Instagram, YouTube, Pinterest, Twitch, Snapchat, Amazon, and emerging platforms. • Contribute to new business efforts through research, creative input, and influencer and/or creator program recommendations. • Educate and advise clients and internal teams on influencer and creator marketing best practices, opportunities, and industry innovations. • Participate in on-site activations or client events as needed — occasional light travel may be required to support campaign shoots, influencer productions, or team summits.