• Develop and execute an influencer marketing strategy for: Tech Bootcamps, Certified Medical Assistant Program. • Define platform-specific strategies across YouTube, Instagram, TikTok, and other suitable platforms. • Align influencer campaigns with broader paid, brand, and performance marketing goals. • Establish measurable KPIs (CPA, CPL, enrollments, engagement, revenue contribution). • Identify and evaluate creators with predominantly U.S.-based audiences. • Source influencers in niches such as: Tech career transitions, Software engineering / data science content, Career advice & productivity, Medical and Healthcare professionals, Professional development & education. • Conduct outreach, negotiate contracts, and structure performance-based deals. • Build and maintain a strong pipeline of micro, mid-tier, and macro influencers. • Create and manage coupon codes, influencer-specific landing pages(Storyblok), and UTM tracking links to ensure accurate attribution and performance measurement. • Collaborate on authentic storytelling aligned with Springboard’s brand voice. • Manage timelines, deliverables, approvals, and tracking links. • Track campaign performance via Hubspot and Looker. • Optimize campaigns based on performance data. • Test different creator tiers, formats, hooks, and messaging. • Scale high-performing partnerships into long-term affiliate programs.