• Establish and manage relationships with current customers by demonstrating in-depth knowledge of their business and challenges and therefore their specific business needs as well as an in-depth understanding of the 8x8 solutions and the respective business impact • Maximise existing relationships to contact new business leads within the customer to maximise on cross sell and upsell opportunities • Pursue, negotiate, and close cross-sell opportunities maximising the customers use of the product and our opportunity with the customer • Work with internal teams, especially Professional Services, to ensure the customers are maximising the use of the solutions and services • Work closely with direct and channel sales teams throughout the sales processes