• Build and execute multi-channel campaigns (email, paid digital, website, SEO, content syndication) to drive awareness and pipeline within the US Public Sector. • Manage campaign planning, targeting, execution, optimization, and reporting end-to-end. • Own TotaraGov.com strategy, content, and campaign landing pages. • Develop ABM programs targeting Federal agencies and key system integrators. • Partner closely with the US Public Sector sales team on account targeting, messaging, and sales materials. • Write compelling content tailored to the Federal audience, including blogs, ebooks, guides, and white papers. • Plan and execute field events, trade shows, and sector-specific conferences, and support pre and post event communication. • Track ROI and contributions to pipeline.