• Lead organic strategy for a portfolio of clients, building annual and quarterly roadmaps that account for both traditional SEO performance and Generative Engine Optimization (GEO) visibility across AI-driven search environments. • Serve as the primary point of contact for clients, guiding strategic conversations around organic growth, AI Overviews, LLM-powered discovery tools, and how evolving search behavior impacts brand visibility and competitive positioning. • Conduct in-depth content gap analyses, competitive research, keyword strategy, and SERP landscape analysis including evaluating how client content surfaces within traditional Search, AI-generated results and other generative search experiences. • Translate performance data from GA4, Adobe, and Search Console into clear, actionable insights, connecting ranking shifts, traffic trends, SERP feature changes, and generative visibility signals back to client goals. • Strengthen technical foundations such as site architecture, internal linking, and structured data to improve crawlability, entity clarity, and overall discoverability across both traditional search engines and generative platforms. • Leverage tools like ChatGPT, Gemini, Claude, Perplexity, and automation platforms (Zapier, APIs) to accelerate research, synthesize insights, and support scalable SEO and GEO workflows. • Test, refine, and document AI-driven workflows and GEO experiments that enhance strategic thinking, surface new opportunities, and shape Seer’s evolving approach to modern organic visibility.