• Manage and optimize Salesforce CRM to support business operations across marketing, customer service, and processing teams. • Lead technical planning, implementation, and maintenance of Salesforce projects, ensuring alignment with strategic business goals. • Develop and customize Salesforce solutions focused on process automation, data integration, and system improvements to drive efficiency. • Serve as the primary liaison between technical teams and business units, translating business requirements into technical executions. • Monitor and report on Salesforce performance using data to assess KPIs like user adoption, system utilization, and ROI. • Lead training sessions and workshops to maximize user engagement and competence with new Salesforce features and updates. • Champion Salesforce best practices and compliance, ensuring adherence to legal standards, data security, and company policies. • Design strategic initiatives that utilize Salesforce to support business growth and client engagement, such as system migrations and new feature rollouts. • Foster a diverse and inclusive technology environment, considering diversity, equity, and inclusion in all system developments and user interactions. • Maintain robust relationships with stakeholders, including senior leadership, aligning Salesforce development with broader business strategies. • Ensure meticulous documentation and data management practices to uphold system accuracy and compliance.