Strata Information Group (SIG) is a trusted leader in higher ‑ education technology consulting, supporting colleges and universities with ERP/SIS modernization, digital transformation, CRM, cybersecurity, and strategic advisory services. As a long ‑ standing and deeply embedded partner within the higher ‑ education sector, SIG brings together technical depth, operational insight, and a culture rooted in integrity, collaboration, and exceptional client service. Our heritage is built on hands ‑ on expertise, genuine relationships, and a commitment to delivering value with humility and excellence—values that continue to define us as we scale. Senior Salesforce Consultant We are seeking a Senior Salesforce Consultant who will operate in a hybrid capacity — serving as both our internal Salesforce Administrator (50%) and a billable client-facing Salesforce consultant (50%) . Key Responsibilities Internal Salesforce Admin: Design, build, and maintain Salesforce reports and dashboards to deliver actionable insights for leadership and sales teams. Maintain accurate and clean data across Salesforce and reporting tools through regular audits and data quality improvements. Manage Salesforce configuration, including user setup, security, data management, and enhancements as needed. Implement and manage workflow automation, validation rules, custom objects, and Salesforce Flows to streamline processes and increase efficiency. Collaborate with sales and delivery leadership, including the Chief Sales Officer, to identify and implement process improvements, automation opportunities, and best practices that enhance overall performance. Manage and execute marketing campaigns using Marketing Cloud Account Engagement, optimizing lead scoring, segmentation, and engagement programs to drive pipeline growth. Provide recommendations on Salesforce and Pardot/MCAE best practices to maximize ROI. Provide training and ongoing support to new and existing sales team members on Salesforce functionality, ensuring effective system usage and resolving inquiries promptly. Monitor Salesforce updates and industry trends, recommending enhancements and new features to continuously improve platform effectiveness. Salesforce Consultant: Lead client discovery sessions to gather and document business requirements Qualifications Required: 5-8 years of experience in Salesforce administration within a professional services environment . Bachelor's degree or equivalent experience. Proficiency in Salesforce Sales Cloud and/or Education Cloud Hands-on experience with Marketing Cloud Account Engagement (formerly Pardot) for marketing automation and campaign management. Ability to gather and document business requirements for Salesforce and marketing automation solutions. Strong analytical skills and ability to translate business needs into technical solutions. Proficiency in Salesforce reporting and dashboard creation. Excellent communication and collaboration skills. Must be able to advise and challenge requests and think critically for best practice solutions. Ability to manage multiple priorities and meet deadlines. Experience managing Products and Price Books within Salesforce. Skilled in creating and maintaining Flows for process automation. Ability to manage integrations between Salesforce and third-party applications. Knowledge of Case Management processes and best practices in Salesforce. Preferred: Experience working in higher education. Salesforce Consultant Certification. Salesforce Certified Marketing Cloud Account Engagement Specialist Certification. Familiarity with AgentForce (or similar service tools) for agent productivity. Pay and Benefits The salary range is $100,000 - 120,000 + bonus. Health, Vision, Dental & Life Insurance Short & Long Term Disability Paid Parental Leave 3 Weeks Vacation, Sick Leave & Paid Holidays 401(K) with a 5% Employer Contribution Pet Insurance The listed salary range for this position is indicative and subject to adjustment based on the candidate's unique skills and location. Final compensation will be determined through mutual agreement between the successful candidate and SIG. SIG is an Equal Employment Opportunity employer California Consumer Privacy Act Notice