• Execute high-volume, multichannel outbound campaigns across email, phone, LinkedIn, events, and emerging channels—with a focus on quality over automation. • Research target industries, companies, and personas before outreach so every touchpoint is informed and relevant—never purely cold. • Develop and test go-to-market hypotheses for new verticals and audiences. • Experiment with creative demand generation tactics—landing pages, micro-campaigns, community engagement, partnerships—and measure what moves the needle. • Build and maintain a healthy pipeline of qualified opportunities for the sales team through disciplined prospecting and follow-up. • Track outreach data, conversion metrics, and campaign performance to continuously refine your approach with data-driven insight. • Collaborate with sales leadership and marketing to align on target accounts, messaging, and campaign strategy.