• Design and configure scalable promotions frameworks including: • Coupons, vouchers, promo codes • Flash discounts and bundles • Cashback and referral incentives • Define eligibility logic, stacking rules, validation workflows, and redemption orchestration. • Partner with marketing and product teams to enable campaign-driven and personalized offers. • Establish governance standards for lifecycle management of promotions. • Design and implement loyalty programs including: • Tier structures • Points accrual/redemption logic • Rewards and benefits configuration • Gamification mechanics • Configure segmentation, engagement triggers, and omnichannel loyalty experiences. • Align loyalty journeys across mobile apps, web platforms, and CRM touchpoints. • Define end-to-end solution architecture integrating Salesforce with: • Mobile applications • Identity providers (SSO) • Billing and subscription platforms • Partner ecosystems • Design APIs and data flows for promotion validation, entitlement management, and loyalty transactions. • Support partner incentive settlement and reporting workflows. • Ensure scalable, secure, and high-performance system design. • Lead discovery workshops to define roadmap priorities and translate business strategy into scalable Salesforce solutions. • Partner with marketing, product, engineering, and operations stakeholders. • Align customer acquisition, retention, and engagement strategies with technical execution. • Provide architectural and functional leadership across implementation phases. • Produce architecture diagrams, sequence flows, and technical documentation. • Support QA, UAT, deployment planning, and production rollout. • Define standards for performance, security, and anti-abuse logic.