• Support product positioning, messaging, and value proposition development across core products and new innovations. • Partner with Product Management to understand roadmap priorities, customer needs, and product differentiation; translate into market-ready narratives. • Contribute to GTM plans for launches and enhancements, including target audience definition, key messages, channels, timelines, and success metrics. • Develop and maintain customer personas, use cases, and buyer journey insights to inform content and campaigns. • Create and update sales enablement materials (e.g., pitch decks, one-pagers, competitive battlecards, FAQs, objection handling). • Coordinate cross-functionally with Marketing, Sales, Customer Success, Support, and Product to ensure consistent messaging and execution. • Gather and synthesize market intelligence (competitive landscape, trends, customer feedback) and share actionable insights with stakeholders. • Support product webinars, events, and other product education moments for prospects and customers in partnership with internal teams. • Collaborate on customer marketing inputs (case studies, testimonials, reference stories) that highlight measurable outcomes and client value.