• Spearhead the development of comprehensive paid social strategies aligned with client objectives and market trends. • Provide strategic direction and oversee the execution to ensure campaigns meet defined goals, optimizing for maximum impact. • Engage with clients at a senior level to understand their objectives and translate them into effective paid social strategies. • Deliver strategic insights, reports, and recommendations based on thorough campaign analysis. • Lead, mentor, and inspire a team of Paid Social Managers and Strategists, providing guidance, support, and fostering a culture of innovation and collaboration. • Delegate tasks, set clear objectives, and cultivate a high-performance team environment. • Utilize advanced analytical skills to interpret campaign performance data, extract actionable insights, and provide strategic recommendations. • Lead the team in leveraging data to optimize campaign performance and refine strategies. • Effectively communicate and educate clients on new platforms, strategies, and industry trends in a way that is easily understood, and collaborative to strengthen the relationship. • Stay ahead of industry trends, research and implement innovative tactics and technologies in paid social media marketing. • Drive the introduction of novel ideas and approaches to continuously enhance campaign effectiveness and company competitiveness. • Supervise and optimize multiple end-to-end paid social campaigns, focusing on setup, continuous improvement, and advanced audience targeting techniques across various platforms to drive superior ROI.