• Plan, execute, and optimize integrated demand generation campaigns across Google Ads, LinkedIn, display networks, and other paid channels. • Own campaign strategy for assigned SLED verticals, aligning messaging and targeting ICPs, buyer personas, and stages of the funnel. • Collaborate cross-functionally with product marketing, creative, content, and marketing ops to ensure campaigns are on-brand, well-segmented, and fully optimized for lead capture and conversion. • Leverage Salesforce and marketing automation platforms to track campaign performance, pipeline contribution, and ROI. • Manage budgets and forecasts, ensuring efficient spending across channels and continuous improvement of cost per lead and cost per opportunity. • Experiment with new platforms and tactics (e.g., intent data, ABM platforms, syndication, social) to reach and convert high-value audiences. • Partner with sales and BDR teams to ensure strong lead follow-up, closed-loop reporting, and alignment on lead quality.