• Own and optimize marketing funnel reporting, from first touch through revenue • Partner closely with Marketing, Sales, and RevOps to ensure clean handoffs and consistent data • Maintain and improve CRM and marketing automation workflows (HubSpot) • Monitor campaign performance, attribution, and conversion rates, surfacing actionable insights • Build dashboards and reports that enable leadership to make fast, confident decisions • Support marketing process updates and list imports for webinars, tradeshows, dinners, and other field or lifecycle marketing initiatives • Ensure accurate lead ingestion, enrichment, and lifecycle tracking across all event-driven campaigns • Support lead management processes, including scoring, routing, and lifecycle definitions • Identify gaps, inefficiencies, and opportunities across tools, processes, and data • Help implement and document scalable RevOps best practices as the company grows • Support system integrations used by the Marketing Team