• Drive to hit a quarterly goal of qualified meetings from our variety of inbound leads sources: paid and organic channels, free signup (PLG) and Open Source users. • Develop Outbound campaigns that drive interest, user signups and qualified meetings for sales. • Continually optimize target audience, sales cadences, and pitches for optimal results. • Optimize outreach through a combination of traditional and new channels and message development: email, phone, LinkedIn, AI and investigate and try new methods. • Improve GDR efficiency through the implementation of new tools. • Work collaboratively with Product, Sales, Customer Success, and Operations to continuously and creatively improve conversion of top-of-funnel interest to sales funnel. • Provide consistent visibility and insights into sales development activities, hand-off, dispositions, KPI and outcomes by region, team, and individual. • Maintain and improve the data quality of leads and contacts in the CRM, including sales opportunity detail, contact and account data, and call/meeting history. • Constantly seek new target audiences for outreach and conversion into the sales funnel, while converting existing leads like free signups, OSS users, and other inbound interest.