• Plan, execute, and manage multi-channel campaigns (paid, email, ABM, automation) from brief to reporting • Craft content that attracts, engages, and converts North American ecommerce audiences • Launch and manage email and outreach workflows via HubSpot and Lemlist • Run ABM activations, direct mail, and gifting programs that make sure prospects remember us • Build and maintain automation flows across HubSpot and Lemlist • Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync • Keep our Notion marketing board aligned with deadlines, owners, and deliverables • Proactively scout and test new tools that push efficiency and creativity • Partner closely with our design team to brief and QA assets • Collaborate with our Head of Demand Generation to align narratives across regions • Drive engagement within the CX Collective community in North America • Build and optimize ABM landing pages and personalized outreach flows • Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla-style, personalized marketing ideas • Measure and report performance across channels, tracking how campaigns influence pipeline and deals • Continuously test, analyse, and optimize targeting, messaging, and creative • Maintain strong data hygiene, enrichment, and operational workflows to ensure flawless execution