• Responsible for sales growth; achieving sales and profit objectives in assigned territory. • Manage a distribution channel, with strong emphasis on channel excellence. • Provide direction to the organization to ensure organizational excellence. • Drive demand for Avery Dennison products by calling on the converters. • Provide product recommendations, samples, technical support, pricing and service information on demand. • Manage relationships with key industry influencers, including channel partner sales people, OEM alliances, and graphics installers. • Uncover and assess customer needs, develop value propositions, and communicate to the organization in a manner that ensures effective execution. • Conduct territory analysis and planning to enable appropriate allocation of time to accounts and customers. • Responsible for securing, negotiating and maintaining effective distribution agreements. • Use account management skills to plan and execute customer marketing/growth programs for customers.