• Service and support a defined book of regional accounts, delivering value to the customer and Sun Chemical through sales activities. • Serve as the primary point of contact for House and Inside Sales accounts within regional assignment. • Provide compelling service experience for accounts that have the opportunity to grow with the Sun platform. • Provide insight into Sun product offerings, as appropriate to the individual customer and opportunities. • Develop and maintain account strategies, to maximize profits and minimize customer churn. • Serve as the initial point of contact for leads as provided by the NAP&G Marketing team; review and vet leads in conjunction with RSM. • Contribute detailed information and evaluation of leads to support assignment to the Inside Sales or Regional Sales team. • Effectively manage the transition of accounts from Inside Sales to Regional Sales team or vice versa, as defined by customer needs and growth opportunity. • Prospect accounts across regional assignment using CRM and other available lead sources. • Learn and understand the Customer's Operating Reality, providing Voice of the Customer feedback to Sun Chemical. • Partner with the Regional Sales Manager to develop volume/revenue/margin targets and strategize how to meet those targets. • Recognize and understand competitive threats and opportunities, developing strategies to protect existing customer base and capture new business. • Manage day-to-day territory needs through customer interaction, communicating using remote tools to stay engaged across the customer portfolio as appropriate.