• Go-to-market strategy, lifecycle marketing, and positioning that supports growth, adoption, and long-term customer value for ChiroTouch. • Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap. • Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages. • Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation. • Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success. • Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution. • Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity. • Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction. • Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership.