• Launch and manage CTV/OTT campaigns end-to-end: forecasting, proposals, trafficking, targeting, QA, pacing, and optimizations • Monitor campaign delivery daily and proactively resolve issues (creative approvals, pacing shifts, reporting discrepancies, etc.) • Ensure campaigns align to client goals, flight dates, budgets, and performance expectations • Analyze performance using impression-level analytics and core KPIs (delivery, reach, frequency, pacing, attribution, etc.) • Make optimization recommendations and implement adjustments to improve performance and delivery consistency • Provide clear insights and next steps to clients and internal stakeholders • Serve as the day-to-day client contact for campaign execution and performance updates • Deliver recurring reporting and pacing updates; translate data into actionable takeaways • Respond to client questions with clarity and urgency, escalating as needed • Partner with Sales on smooth handoffs, campaign scope clarity, and renewal readiness • Collaborate with Product/Engineering/Operations to troubleshoot platform or delivery issues • Contribute to process improvements, documentation, and best practices for scaling campaign operations