• Define, implement, and relentlessly pursue a high-impact sales plan for markets, products, and industries within the region. • Set and achieve challenging margin and growth targets, driving commercial excellence and market penetration. • Lead by example in customer acquisition, retention, and satisfaction, building robust relationships with key accounts and stakeholders. • Analyze sales performance, market trends, and competitive dynamics to anticipate risks and seize opportunities. • Develop and execute forward-thinking tactical and strategic plans aligned with segment growth objectives. • Identify and capitalize on emerging market trends, disruptive technologies, and new product opportunities. • Present actionable business strategies and results to executive leadership, ensuring alignment and buy-in. • Uphold the highest standards of quality, technical compliance, and customer care. • Represent the segment externally, strengthening relationships with customers, authorities, and industry partners.