• Partner with teams across Marketing, People, and Finance to deliver trusted analytics that clarify performance, surface trends, and support decision-making. • Support the People team with workforce analytics, including tracking and explaining attrition rates, acceptance rates, and key drivers. • Enable the Marketing team to better understand the customer journey, evaluate campaign performance and ROI, and identify drop-offs and conversion opportunities. • Partner closely with Data Engineering to ensure KPI definitions are clearly defined, consistently applied, and correctly implemented in data models. • Review and validate self-serve analytics outputs (e.g. Hex threads), ensuring insights align with established metrics and definitions. • Write and maintain SQL-based analyses within Snowflake and dbt to support reporting and ad-hoc investigation. • Perform investigative analysis to identify anomalies, trends, and drivers of business performance.