• Lead advanced advertising analytics and tooling by designing scalable models and platforms that optimize performance, efficiency, and incrementality across paid media channels, while continuously innovating methodologies and decision frameworks through strong documentation and enablement. • Own and evolve analytics tooling supporting campaign planning, pacing, bidding, forecasting, attribution, and optimization across retail media, search, social, and programmatic, including developing new tools for emerging ad products and go-to-market strategies. • Drive automation and operational excellence by enabling self-service analytics, reducing manual reporting, establishing clear SLAs for insight delivery, and partnering with Marketing and Channel teams to build SOPs, testing frameworks, and training programs. • Deliver performance monitoring and decision support through predictive and prescriptive analytics, forward-looking models, and a robust reporting ecosystem that supports real-time management, variance-to-goal tracking, and financially grounded ad hoc decision-making. • Lead cross-functional collaboration and team development by partnering with Marketing, Brand, FP&A, Product, and Growth to align advertising strategy with business objectives, while coaching and scaling a high-performing advertising analytics team built for long-term impact.