• Own marketing efforts in the Americas for BFSI including brand awareness, demand gen and pipeline progression – effectively deliver pipeline generation for both target marketing and target persona groups • Proactively drive marketing programs and an integrated marketing approach from planning to execution, to tracking and optimization. • Understand sales needs, ensure alignment with marketing objectives, define programs, deliver programs in-region, and measure success. • Drive Account-Based Marketing for top targets accounts in collaboration with sales, ensuring tight alignment to account plans and goals. • Own end-to-end marketing plan for the BFSI business in the Americas, including program development, measurement, and ensuring region to tracking towards revenue targets • Ensure flawless execution of prospect and customer facing events including tradeshows, industry events, and sales-driven events. • Provide leadership and support to the Americas field organization, ensuring sales, partners, and BDRs have the messaging, assets, and programs needed to drive growth. • Communicate regularly with sales leadership, field sales, partners, and BDRs to share plans, results, and insights.