• Develop and implement targeted SMS and email communication strategies supporting membership growth, retention, promotions, operational messaging, and community engagement. • Evaluate campaign objectives and determine appropriate messaging structure, audience segmentation, delivery timing, and communication channel utilization. • Adapt corporate and regional marketing strategies into location-specific communications that align with brand standards and local market needs. • Collaborate with marketing leadership and operational teams to identify communication priorities and campaign opportunities. • Recommend communication strategies based on audience engagement trends, campaign performance, and business objectives. • Lead the development, formatting, scheduling, and deployment of multi-location SMS and email campaigns. • Customize campaign messaging and delivery strategies based on audience behavior, location performance, and marketing goals. • Evaluate communication timing, frequency, and segmentation approaches to maximize campaign effectiveness and member engagement. • Monitor and analyze campaign performance metrics, identifying opportunities to improve engagement, conversion, and messaging clarity. • Recommend adjustments to communication strategies based on campaign results and evolving marketing priorities. • Oversee quality and consistency of all outbound communications across assigned platforms and locations. • Interpret brand standards, regulatory requirements, and compliance guidelines to ensure messaging accuracy and consistency. • Establish and maintain communication best practices, messaging standards, and quality control procedures. • Manage communications calendars, campaign timelines, and messaging priorities across multiple concurrent initiatives. • Identify system or data challenges affecting communication performance and recommend solutions or process improvements.