• Identify and Target Prospects: Research and identify potential B2B customers who could benefit from Shure’s AV and IT solutions. • Lead Generation: Develop and implement strategies to generate leads through various channels, including webinars, social media, and industry events. • Market Research: Stay updated on industry trends, competitor activities, and customer needs to refine prospecting approaches. • Qualify projects and determine their potential readiness to benefit from Shure’s solutions. • Customer Needs Analysis: Understand and document customer business challenges and needs through active listening and strategic questioning. • Product Education: Develop and deliver customized content to educate prospects about Shure's products and solutions, demonstrating how our offerings can address their AV and IT requirements effectively. • Solution Proposal: Lead complex solution design and implementation by delivering tailored recommendations to address end-user needs. • Sales Targets: Meet or exceed assigned sales targets and KPIs through effective management of the sales cycle (Opportunity tracking in Salesforce). • Proactively monitor expansion and growth opportunities with key accounts. • Team Collaboration: Work closely with the sales team, marketing department, customer success, and technical experts to ensure cohesive and comprehensive customer experiences. • Reporting: Maintain accurate and up-to-date records of prospect interactions, sales activities, and performance metrics using Salesforce CRM tools. • Represent Shure at Industry events and conferences. • Act as a thought leader to drive adoption of new technologies and best practices. • Lead customized end-user engagement activations.