• Develop, test, and deploy customer journeys, including assessing product and strategic objectives, platform capabilities and data needs • Own the end-to-end build and execution of marketing and transactional communications across email, push, in-app messages, and SMS • Measure the success of campaigns in collaboration with the Analytics team • Troubleshoot and problem-solve production issues as they arise • Ideate and implement efficiencies and automated solutions • Contribute to the ongoing improvement of and enhancements to our processes and MarTech stack