• Own customer reporting and analysis across key lifecycle metrics including acquisition, retention, churn, engagement, and lifetime value • Write, maintain, and optimize complex SQL queries in Snowflake to support recurring reporting, ad hoc analysis, and experimentation • Build and maintain standardized customer datasets, metrics, and reporting frameworks to ensure consistency across teams • Partner with Retention, Lifecycle, Loyalty teams to define analytical requirements and answer strategic business questions • Analyze customer behavior trends, cohort performance, and subscription dynamics to surface insights and growth opportunities • Support experimentation and testing by defining success metrics, building measurement frameworks, and analyzing results • Create clear, executive-ready dashboards, summaries, and readouts that translate data into actionable recommendation • Ensure data accuracy and quality through validation, documentation, and ongoing QA of reports and queries • Contribute to best practices for customer analytics, reporting standards, and metric definitions