• Lead efforts in delivering exceptional, innovative, and value-driven experiences across our provider network. • Champion customer-centric innovation and drive transformative initiatives across the organization. • Develop and maintain strong external relationships with policy-setting doctors and influencers within the optical industry. • Implement strategies designed to influence the competitive markets in which doctors operate. • Develop and execute a tailored, comprehensive customer experience strategy that differentiates the company in the optical industry. • Build and lead high-performing customer-facing teams that deliver consistency, personalization, and value across channels. • Serve as a key strategic advisor on customer engagement, experience design, and operational alignment. • Partner with other teams to align on value-added services for providers. • Drive integration across multiple business units. • Ensure alignment between programs, products, initiatives, and customer expectations to create a seamless provider experience. • Drive innovative initiatives within the provider network through cross-functional teams, driving provider engagement models and multi-channel customer support. • Champion innovation for our provider customer experience through technology, data insights, programs, and product placement. • Evaluate and implement forward-looking business needs that improve provider engagement and revenue. • Build scalable systems to capture and act on customer insights and feedback. • Lead continuous improvement initiatives in collaboration with senior leadership.