• Help execute and manage programmatic campaigns directly within a DSP, as well as support campaign execution through managed-service programmatic buying partnerships. • Assist with campaign setup including audience targeting, inventory selection, creative trafficking, pacing, and bid adjustments across both self-service DSP and managed-service platforms. • Monitor performance, analyze trends, and support ongoing optimizations in collaboration with managed-service partners to improve efficiency, delivery, and overall campaign performance. • Plan and execute direct IO media buys by working directly with publishers to secure inventory aligned with campaign goals and audience targets, including streaming audio and Digital Out-of-Home (DOOH) placements. • Provide regular performance reports with actionable insights. Use platform tools and analytics to test, learn, and scale campaigns. • Work with internal stakeholders to align media plans with business objectives. • Help identify growth opportunities through data and competitive analysis.