• Originate new sales of Workhorse commercial vehicles within an assigned geographic territory • Develop and execute regional sales strategies to meet or exceed revenue and unit sales targets • Identify, qualify, and pursue new business opportunities across fleet, commercial, and enterprise customers • Manage the full sales lifecycle, including prospecting, product demonstrations, pricing discussions, negotiations, and contract execution • Build and maintain strong relationships with customers, dealers, partners, and internal stakeholders • Serve as the primary point of contact for customers throughout the sales process and initial delivery phase • Collaborate closely with internal teams including Operations, Manufacturing, Finance, and Customer Support to ensure successful order fulfillment • Maintain an accurate and up-to-date sales pipeline using CRM tools • Monitor regional market trends, competitive activity, and customer needs to inform sales strategy • Represent Workhorse at industry events, trade shows, and customer meetings as needed • Provide regular sales forecasts, activity reports, and updates to sales leadership