• Own the entire HubSpot instance, settings, user access, permissions, and security • Design and maintain the pipeline structure, deal stages, lifecycle stages, and lead statuses • Manage custom properties, ensuring nothing is redundant and everything required is actually being filled in • Build and document a comprehensive Sales CRM SOP covering how reps should log activities, update deal stages, move contacts through lifecycle stages, and handle handoffs • Create clear rules for what constitutes a qualified lead, when a deal moves stages, and what fields are mandatory at each stage • Conduct regular audits to ensure reps are following the SOPs and flag violations to sales leadership • Implement ongoing data cleaning processes including deduplication, standardization of naming conventions, and merging duplicate contacts/companies • Design, build, and maintain all HubSpot workflows including lead assignment, deal rotation, task creation, internal notifications, and lifecycle stage transitions • Build and maintain executive-level dashboards showing pipeline health, conversion rates, rep activity, deal velocity, and revenue forecasting