• Own and evolve the end-to-end performance marketing strategy, with deep expertise in Paid Search. • Apply insight into a localized education model to inform media strategy and investment decisions. • Drive full-funnel growth across Search, Paid Social, Online Video, Over The Top (OTT), Display, Programmatic, and Digital Out Of Home (DOOH). • Manage a 7-figure paid media budget, optimizing spend to deliver enrollment, ROI, and LTV goals. • Lead and develop the external advertising agency to meet enrollment, CPE, and testing targets. • Mentor and support an internal team member and contribute to building a high-performing team culture. • Oversee planning, execution, and optimisation of performance-driven campaigns. • Own paid landing page strategy, testing, and conversion optimisation. • Design and lead structured experimentation, including A/B and multivariate testing. • Leverage AI and automation to improve performance, efficiency, and workflows. • Partner closely with Analytics and Finance on forecasting, spend phasing, and measurement. • Lead adoption of advanced measurement practices, including Marketing Mix Modelling. • Ensure best-practice tagging, tracking, and data integrity across platforms. • Translate performance data into clear insights and executive-level recommendations. • Build strong relationships with Marketing, Analytics, Finance, Enrollment, and Digital COE teams.